LARadio.Com
Celebrates 7th Year!
From Don Barrett
LARadio.com
has become the quintessential one-stop Web site for news of
Los Angeles radio - past and present. In its 7th year, the
newsy/gossipy Current Radio News is updated daily and has
survived the bursting of the Internet bubble and emerged as
a vibrant, subscriber-supported site. Don Barrett has chronicled
the comings and goings of over 5,000 Los Angeles Radio People,
or LARP as he call them, covering the news of the past 50
years. He has written three books on the subject and is generally
considered the historian of L.A. radio people. Gary Lycan,
radio columnist of the Orange County Register, wrote: "His
book, Los Angeles Radio People, is a rich treasure of names,
of people who woke us up, kept us informed, made us laugh
and smile, and tucked us in at night. What a pleasure it was
to remember why we did 'Whittinghilled' or got 'Morganized'
each morning."
LARadio.com has been, is and will always be a tribute to
those men and women who have entertained Southern California
over the years. The site takes the reader behind the curtain
to discover the "real" reason things happen in L.A.
radio. In 1997, four days after publication of his second
book, The Real Don Steele, (#2 LARP between 1957-97), died.
Within months other high-profile personalities Emperor
Bob Hudson, Roger Barkley and Robert W. Morgan passed
away. The Web site was originally launched to update the book.
It just evolved from there. The site seems to evolve as the
radio industry changes.
80% of the subscribers to LARadio.com are not in radio. They
are fans of radio. The site gives them a peek behind the curtain
of what goes on in the industry. They learn about their favorite
personalities where they came from, where they worked
while here and where they went when they went. The site is
basically a stream of consciousness on how Don listens to
the radio.
The thread that wove throughout the radio career of many
radio people was that fame came early in their careers. Once
the on-air gig ended, they were totally unprepared for a new
career. Their egos were so big, that anything but an on-air
assignment was beneath them. Many turned to drugs and alcohol.
Consolidation has compounded the problem. With the concentration
of stations in the hands of a few, the options for employment
become restricted. Automated voicetracking has removed hundreds
of on-air jobs. LARadio.com continues to mirror the ever-changing
waves crashing from the radio.
visit the
site at http://www.laradio.com
Don Barrett is a former program director, national program,
general manager and he started KIQQ (100.3fm) in the early
1970s. For twenty years he held executive marketing positions
at Columbia Pictures, Universal Pictures, and MGM/UA.
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